Green Cloud

Google has just launched a Web page detailing its annual energy use and carbon footprint impact.

It argues that to provide a user with Google products for a month–not just search, but Google+, Gmail, YouTube and everything else it offers – its servers use less energy per user than a light left on for three hours. And, because it says that it’s been a carbon-neutral company since 2007, “even that small amount of energy is offset completely, so the carbon footprint of your life on Google is zero.”

Google will match 100% of the energy consumed by our global operations in 2017 with renewable energy and maintain our commitment to carbon neutrality. That includes our data centers and Google Cloud. So when you choose Google Cloud Platform to run your compute, store your data and develop your applications, your digital footprint is offset with clean energy, which reduces your impact on the environment.

Lowered Emissions
Benefits for customers
You have many things to consider in the cloud platform you choose - its price, security, openness and of course, the products available. We believe you should consider the environment too. A sustainable cloud is not only good for the environment, but good for your business.

Reduce Compute Emissions to Zero
By moving compute from a self managed data center or colocation facility to GCP, the emissions directly associated with your company’s compute and data storage will be zero.

Be Productive and Sustainable
Businesses that switched to G Suite products like Gmail, Calendar, Docs, Drive, and Meet have reported reductions in IT energy use and carbon emissions of 65% to 85%.

Energy Efficiency, at High Speed
Less Energy Intensive Learning
Machine learning workloads require complex computations which are typically energy intensive. Google Cloud TPUs are designed with energy efficiency in mind, specifically to accelerate deep learning workloads at higher teraflops per watt compared to general purpose processors.

More Energy Efficient Archives
For cold data that you need to retain long term, Google not only powers that storage efficiently, but efficiently serves that data at the speed of hot storage.

Why Google Cloud Platform?

Our Commitment
In 2017 Google will reach our goal of purchasing enough renewable energy to match consumption for all of our operations globally. For each unit of electricity we will use as a company, Google will purchase an equivalent amount (or more) of renewable energy. We are also committed to maintaining carbon neutral operations.

Purchasing Energy
At Google, we have a high bar for the type of renewable energy we buy through power purchase agreements We strive to buy renewable energy from projects that are new to the grid, which will replace and reduce the amount of non-renewable energy on that grid. In fact, Google is the largest corporate purchaser of renewable energy in the world.

Efficient Data Centers
The Google Cloud is built for efficiency. Most data centers use almost as much non-computing or "overhead" energy (like cooling and power conversion) as they do to power their servers. At Google we've reduced this overhead to only 12%.

Smarter Data Centers
Google’s machine learning enables the analysis of massive amounts of operational data center data to create actionable recommendations, automated controls and 15% additional energy efficiency.